Mascot marketing can be an effective way to boost sales and improve engagement with your customers. Both owning a mascot and reaching out to a mascot costume rental can benefit your business somehow. If you haven’t been able to pick the right option yet, check out the pros and cons of these two options and decide.
Buying a Mascot
Pros of Buying a Mascot
When buying a mascot, you can customize it specifically to your needs, from size, logo, to appearance. A professional handmade costume is more likely to represent your business better than a rental costume that is ready to use – no one will have a mascot that looks exactly like yours. This means your mascot will be unique and solely symbolize your organization, which helps increase your brand’s awareness and quickly engage with your customers.
Also, a mascot of your own allows you to use it whenever and wherever you want. You can use it during numerous campaigns while still being distinctive from your competitors. Using the same character at multiple events even makes the character friendly and close to your customers as it is easy for them to recognize yours.
If you are about to use the mascot for an extensive period of time, then owning a mascot costume is more affordable than renting one. You won’t have to worry about ongoing rental fees or shipping fees to get it from the rental shop.
Cons of Buying a Mascot
However, buying your own mascot costume can have some potential disadvantages, most usually coming from the high cost of designing and creating a custom mascot. Custom mascot costumes may vary from $3,500 to $7,000+, which is a pretty large investment. Besides, you even have to wait for 2 to 4 months on average to have your mascot completed, depending on how detailed it is.
Another drawback of purchasing a mascot costume is that you have to be committed to the design you choose because once the mascot has been produced, you cannot make any changes. You also need to take charge of maintaining, transporting, cleaning, and repairing the mascot costume properly to increase its longevity.
Renting a Mascot
Pros of Renting a Mascot
With mascot costume rental, you won’t have to spend a large amount of money at once. This is a big advantage for small companies and startups that have cash flow restraints.
If you are not planning to use a mascot frequently but just for one-off promotion or occasional events, then renting a mascot is more beneficial. Mascot character costumes typically cost from $75 to $200 per hour, depending on the costume.
This is also a safe choice as renting a mascot costume allows you to see if using that one really helps your business with a little spending. It is more convenient and economical to test how your target audience will react to a mascot costume and how it affects your sales. If the one you choose does not work, you have many other options to try again – there is no need to commit to a single character.
Additionally, you don’t have to clean the costume after using or repair and store it. This is obviously a money-saver as cleaning a costume requires so much time, effort, and even professional help to preserve the fabric and material.
Cons of Renting a Mascot
When renting a mascot, you often have to deposit about $100 to $200 in advance. And if damage occurred with the costume, you must pay a fee for the rental shop.
Another thing people don’t like about mascot costume rental is that the costume they want may not be readily available for use whenever they need it. Also, as other organizations will use the same mascot costume, your business is not likely to stay unique, not to mention the limited customization.
Purchasing a mascot costume and opting for mascot costume rental both have their advantages and disadvantages. You’d better weigh out and see which one could work for your marketing strategy, because it all depends on your needs, your frequency of use, and your budget.